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We believe that traceability is the backbone of sustainability. We will continue our work to trace each of your purchases back to its source - allowing you to monitor the operations, actions and labour conditions of our partners.
Our average LSU (large stock unit) is 1 Neat (singular for cattle) on 6 hectares, that is equivalent to 12 rugby fields, per year. Without changing the diets of the animals and only correcting their grazing habits, we can significantly improve that with the added benefit of restoring carbon intake of the veld.
We then started investigating the health benefits of cattle being produced naturally and it astonished us. With higher amounts of CLA (Conjugated Linoleic Acid) and Omega 3 present in the meat and trace elements and vitamins in higher concentrations, we where surprised to see that the nutty, rich taste of the product made indulging on Grassfed beef not only amazing, but healthy too.
The sale of each parcel of beef is recorded on blockchain.
Each sales parcel is linked to a specific purchase
The purchase of each parcel of beef is recorded on blockchain.
Each purchase is linked to a specific sales parcel
we consider ourselves as nature’s partners! Our producers ranch their cattle in the upper reaches of the Black Kei River Basin around the town of Queenstown situated centrally in the Eastern Cape Province.
In May 2015 we sent our first shipment to Cape Town and the results where mind blowing. We knew little of the benefits of a veld reared animal at the time as research was in the infant stage world wide, with the help of Frankie Fenner Meat Merchants, it soon became apparent that the cattle produced in a natural environment, grazing on untamed veld, had a number of exceptional benefits. Our natural sweet-veld environment turned out to be the perfect type of grazing to produce an animal with superior taste and great nutritional values.
